Driven by a deep-rooted passion for luxury perfumery inherited from his family’s love for natural, artisanal scents, Hayan transitioned from a successful career in a family business conglomerate to pursue a childhood dream. A transformative journey into the world of fragrance saw him immersed in the art and science of perfumery spending two years with perfumers learning about ingredients, and how to develop clean and sustainable fragrances.

Understanding the distillation process of raw perfumery ingredients, visiting rose fields in Grasse and being mesmerized by discovering new ingredients led him to ultimately start Navitus Parfums in 2019 with a vision to create an impact on the perfumery industry on a global scale.

With extensive entrepreneurial experience, Hayan Merchant has been ranked in the ‘Power 25 – Shaping the future of Middle East Business’ by the renowned publication group, The Times UK.

Steven Gavrielatos is the most followed fragrance expert in the United States with his unmatched experience in high quality niche fragrances. With more than 200,000 people globally who follow his content and advise, Steven is regarded as the ‘go to’ educator when it comes to niche and high quality fragrances.

His discussions around a diverse range of fragrances have helped both women and men find their perfect olfactory accessory. What started as an exercise in connecting with like-minded individuals transformed into an outlet to educate and inspire, and today, Steven’s knowledge and experience is simply unmatched with young, avid and sensitive fragrance consumers.

Steven also spent several years judging on several panels for the Fragrance Foundation, his YouTube channel was nominated for a Fragrance Foundation award in 2018, he has spoken publicly on the topic of fragrance at several conventions for many years, and he has done brand ambassadorship for some of the top niche brands in the industry.